About NM Incite

Global Fortune 1000 marketers rely on NM Incite solutions to discover emerging, industry-specific consumer insights and build relevant, differentiated and emotionally engaging brands. NM Incite was established with the vision that real-time, authentic consumer expression in social media transforms how marketers build strong brands, create passionate and engaged brand communities, and ultimately achieve superior sales outcomes. NM Incite customers are innovative, global marketing executives in brand management, consumer insights and market research at leading Consumer Packaged Goods (CPG), Financial Services, Healthcare, TV and Technology companies. They understand that winning in today’s social world hinges on developing deeper and more provocative consumer and marketing insights to create superior marketing strategies, boost brand strength, develop new products, innovate in customer care and maximize the impact of marketing campaigns.

NM Incite is a joint venture between Nielsen and McKinsey, bringing to bear deep expertise in measurement science and management consulting. As one of the largest global leaders in applying social media to solve marketing problems, NM Incite operates in over 30 markets, including the United States, Canada, United Kingdom, Germany, China, India, Japan and Australia. Recently, NM Incite acquired SocialGuide, a leader in social TV measurement, analytics and audience engagement solutions. SocialGuide’s Twitter audience engagement analytics platform will serve as the foundation of the upcoming Nielsen Twitter TV Rating.