NM Incite’s new study looks at how consumer behavior on social media is impacting customer service. Key findings include:
 

• 47% of all social media users have used social care, with usage as high as 59% among 18-24 year olds
• 71% of those who experience positive social care are likely to recommend that brand to others
• Nearly 1 in 3 social media users prefer to reach out to a brand for customer service through a social channel rather than by phone

 

Read this 6-page report to learn more about
The State of Social Customer Service in 2012