What’s Driving our Collective, Global Obsession with Social Media?

 
According to the recent NM Incite/Nielsen report, the skyrocketing adoption of social media continues to offer consumers in the U.S. and around the world new and meaningful ways to engage with the people, events and brands that matter to them. The implications are huge for brands and marketers because every facet of business – from purchase behavior to advertising effectiveness – is impacted by the social media evolution.