Implementing effective customer service via social media will drive brand health, help you acquire new customers and reduce customer support costs.
 
If you’re skeptical of social media’s influence, consider…

• 1 negative post on social media cancels out 5 positive posts about a brand — this affects purchase decisions
• 46% of customers want to solve a problem when engaging with a brand on social media — go where your customers are
• Positive social care experiences equate to a customer being nearly 3x more likely to recommend your brand — nurture your advocates for free endorsements