The Social Care Imperative
Four Steps to Drive Brand Health and Customer Acquisition
Implementing effective customer service via social media will drive brand health, help you acquire new customers and reduce customer support costs.
If you’re skeptical of social media’s influence, consider…
- 1 negative post on social media cancels out 5 positive posts about a brand — this affects purchase decisions
- 46% of customers want to solve a problem when engaging with a brand on social media — go where your customers are
- Positive social care experiences equate to a customer being nearly 3x more likely to recommend your brand — nurture your advocates for free endorsements
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