Effective Date: November 5, 2012
This privacy notice covers the collection and use of information for this website, http://www.nmincite.com (“this website” or “we”). This website is owned by NM Incite.
About NM Incite
NM Incite is a joint venture between Nielsen and McKinsey & Company, bringing to bear deep expertise in measurement science and management consulting. As one of the largest global leaders in applying social media to solve marketing problems, NM Incite offers consumer insights and market research to Global Fortune 1000 marketers. NM Incite helps bring the voice of the consumer to our clients, which include leading Consumer Packaged Goods, Financial Services, Healthcare and Technology companies. To develop our social media research products and services, we collect publicly available information from tens of thousands of online message boards. By helping our clients learn from consumers, we hope that those insights and learnings can accelerate new products or services.
About The Nielsen Company
The Nielsen Company (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The company has a presence in approximately 100 countries, with headquarters in New York, USA. For more information please visit www.nielsen.com.
About McKinsey & Company
McKinsey & Company is a global management consulting firm. For more information please visit McKinsey & Company.
What information we collect and how we use it
We ask those interested in obtaining more information about NM Incite’s products and services to provide their names, email addresses, name of their company or website, telephone number and industry. Clients may gain access to their information through our client site http://buzzmetrics.nmincite.com and may use a password or other means of authentication to do so. We do not sell this information to or share it with third parties, except as described below. We use your contact information to fulfill your request or respond to your inquiry, and may alert you to NM Incite reports, studies, Webinars or publications on related topics in which we think you may be interested. The emails that we send contain links that enable you to “unsubscribe” from future such mailings.
Comments are welcomed and encouraged on the NM Incite blog, “The Social Marketer,” http://nmincite.com/blog. You may link to our blog through social media sites such as Facebook, LinkedIn, Twitter and Google+ using the plug-ins on our blog. If you choose to do so, you become subject to the privacy policies and terms of use of those social media sites. All comments made to the NM Incite blog become the property of NM Incite. NM Incite reserves the right to edit or delete comments. Including a link to content relevant to the post topic is permitted, but any comments deemed to be spam or questionable spam will be deleted. Any comments containing profanity or language or concepts that could be deemed offensive will be deleted. Comments that attack a person individually will be deleted.
Cookies and Web Beacons
To keep track of your preferences when you visit our website, we may place a cookie on your computer. A cookie is a small amount of data, which often includes an anonymous unique identifier, sent to your browser from a website’s computers and stored on your computer’s hard drive. We also use a small piece of code (sometimes referred to as “1×1 clear pixel,” “Web beacon” or “clear GIF”) placed in the pages of our website to help us gather additional information about which parts of the site receive the most visitors and other user traffic patterns, and enable us to administer the site. We also use cookies to understand your Internet usage, including other websites that you visit and, occasionally, your exposure to certain Internet advertisements as you surf the Web. To opt out of this explicitly, please click here.
No personally-identifiable information is contained in our cookies or transmitted through our Web beacons. You can set your browser to reject most cookies by following the browser help file directions. However, if your browser is set to reject cookies or you delete cookies, you may not be able to use some features of certain websites. You can also delete individual cookies or all cookies on your computer by following the browser help file directions.
When we may disclose your information to others
From time to time, and notwithstanding any other provision of this Notice, we may partner with unaffiliated companies or individuals for market research product development or similar purposes. These companies or individuals may be provided with access to personally identifiable information, but we will require by contract that they agree to maintain the confidentiality, security and integrity of such information. We also may subcontract with other companies and individuals to do work on our behalf; they may be provided with access to personally identifiable information, but only as needed to perform their functions. Notwithstanding any other provision of this Notice, we may disclose personally identifiable information to any third party when disclosure is required by law, or desirable to permit us to exercise or preserve our legal rights or take action regarding potentially illegal activities or to protect the safety of any person. In the event that NM Incite is acquired by or merged with a third party entity, or in the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected as part of such merger, acquisition, sale, or other change of control.
Children
This site is not directed at children under the age of 13 and does not knowingly collect any personally identifiable information from children under the age of 13.
Access to your information
You may contact us if at any time you would like to see the personally identifiable information we hold about you, or to ask us to correct or update this information, or to ask us to delete it, or if you have questions or wish to take any action with respect to information to which this Notice applies.
Data storage, transfers and security
We may store the personal details we hold about you for as long as needed, for the purposes described in this policy, and in accordance with law. Your information may be stored in the United States or elsewhere but in any event will be stored using administrative, managerial and technical measures to protect its confidentiality. Please remember that storage and communication of personal data cannot always be one-hundred percent secure.
We may change this Notice and our data collection and management practices
We reserve the right to update and make material and non-material changes to this Notice and to our practices in collecting and handling personally identifiable information. If we make material changes, we will notify you by email prior to their implementation and let you decide if you want the material changes to apply to your personally-identifiable information. We will also post a prominent notice at this website and indicate at the top of this statement when it was most recently updated.