3M Testimonial: Facing the Digital Challenge

3M’s eHub APAC lead, Enrique Pinilla, describes the marketing and social media challenges 3M faces and why they chose to establish a business relationship with NM Incite.

“The most important was the reach and breadth that this partner was able to give to us at 3M. Not only in a geographical sense, but also in an understanding of the role that social media plays with consumers, and also the role that those conversations play within digital as a strategy and not as a tactic”

Social Media Segmentation: Clarifying the Chatter

NM Incite CEO, Andrew Somosi, discusses the potential for social media segmentation to change the game for marketers with Christopher Ray from LG Electronics and Ajantha Suriyanarayanan from Visa at Nielsen’s annual Consumer 360 conference.