SocialGuide’s 2013 Super Bowl Advertising Report
The Super Bowl draws the year’s largest TV audience creating a highly coveted opportunity for advertisers. In fact, according to Nielsen, commercials aired during the 2011 Super Bowl earned 275% more awareness than the same creative during regular programming.
SocialGuide’s 2013 Super Bowl Post-Game Advertiser Effectiveness Report delivers key metrics to help advertisers and agencies measure the earned value of their paid TV advertising and answer critical questions such as:
- How did the ads resonate with consumers?
- How effective were the ads?
- How can Super Bowl insights guide broader advertising strategy?
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