The Super Bowl draws the year’s largest TV audience creating a highly coveted opportunity for advertisers. In fact, according to Nielsen, commercials aired during the 2011 Super Bowl earned 275% more awareness than the same creative during regular programming.
 
SocialGuide’s 2013 Super Bowl Post-Game Advertiser Effectiveness Report delivers key metrics to help advertisers and agencies measure the earned value of their paid TV advertising and answer critical questions such as:
 

• How did the ads resonate with consumers?
• How effective were the ads?
• How can Super Bowl insights guide broader advertising strategy?