Smarter Marketing in a Social World
Despite all of the hype surrounding social media, it is still uncharted territory for most marketers. However, one truth has emerged and is here to stay: Social media has sparked the birth of The Smart Consumer. The advent of social media shifts the balance of power further to consumers, who seek out their friends, peers and influencers online for purchase opinions, preferences and advice. This, coupled with the ongoing decline in advertising trust – less than half of consumers trust paid ads in traditional media outlets according to the 2012 Nielsen Global Trust in Advertising Survey – means that today’s marketers are looking to social media to reclaim their edge.
Smart global marketers win in today’s social world by:
- Building relevant and differentiated brands
- Forging strong, emotional bonds with customers
- Testing, measuring and learning at an accelerated pace
- Capturing the voice of the consumer consistently across brands and geographic markets
Success starts with knowing deeper, more provocative insights about the customer. The socialsphere makes it theoretically possible to know infinitely more about your customer segments. The challenge is to tame the ‘Big Data’ beast to pinpoint meaningful, fresh, segment-specific consumer insights.
Knowing More Than Ever About Your Customer
Global Fortune 1000 marketers rely on NM Incite solutions to discover emerging, industry-specific consumer insights and build relevant, differentiated and emotionally-engaging brands. Our technology, research and advisory solutions are customized to match your marketing goals, business capabilities and global market priorities.
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