Put Your Insights to Work
Once you identify what matters most to your customers, how do you use social media to implement the right business strategies? Whether you are engaging and activating the new customer segments you have uncovered or mapping out a global marketing strategy across local markets, synthesizing ‘Big Data’ consumer insights into coherent strategies can be daunting for marketers trying to navigate the socialsphere.
Combining a highly creative ideation process with disciplined analytics, NM Incite’s Advisory team draws on the collective expertise of Nielsen and McKinsey to identify white space areas of opportunity and implement effective social marketing and business strategies. Learn more about some of the ways our Advisory team can work for your brand:
- Opportunity Identification – Uncover white space areas and untapped audience groups
- Social Media Segmentation – Develop fresh, compelling consumer insights from social media to inform product development, online community activation, advertising, and brand strength measurement
- Web Optimization – Operationalize your online assets to be competitive
- Social Care – Optimize customer engagement through social media
- Digital Consumer Decision Journey – Understand the nuances of purchase behavior and how it is impacted in a digital world
We apply the analytic rigors of the reach-cost-quality (RCQ) model to filter initiatives and identify opportunities for innovation and growth. From ideation through execution and measurement, we help solve your most sophisticated marketing challenges at scale.