Context is King
Context matters. A CPG brand in a developed market with high consumer awareness may be focused on how to create deeper, more authentic emotional engagement with brand enthusiasts. A marketer at a retail bank, however, may be thinking about how to capture, grow and retain the full wallet share of High Net Worth customers across the bank’s Lines of Business. So, context, whether related to your industry, geography or business objective, matters a lot.
Social media insights and initiatives without marketing context miss the point. NM Incite partners with global marketers to solve marketing problems unique to their brand and their customer segments. We combine unparalleled social media data and analytics, deep industry expertise, proprietary McKinsey business frameworks (e.g., Consumer Decision Journey) and Nielsen’s proprietary data assets and measurement science expertise to solve real marketing problems, not just social media problems.
Our global team of experts and analysts in Consumer Packaged Goods, Financial Services, Technology, Healthcare and other sectors provide analytic, measurement and consultative research support for your most important, industry-specific marketing needs.
Watch this video to learn how 3M is using NM Incite’s solutions
Learn More About NM Incite Solutions
- Our Agency solutions arm brands with deep consumer insights through the entire lifecycle of a campaign, from winning ‘the pitch,’ to providing guidance on the planning process, to measuring a campaign’s impact.
- Our Consumer Packaged Goods solutions empower marketers at every stage in the lifecycle of a brand, from recognizing category and consumer trends to identifying new customer segments and tracking brand health.
- Our Financial Services solutions empower marketers to stay in tune with customers in a rapidly changing economic environment. Leverage our solutions to help you uncover key drivers of consumer attrition, identify opportunities for multi-channel experience, or pinpoint the impact of the economic environment on consumer behavior from home buying to investing and beyond.
- Our Healthcare solutions empower marketers to think “beyond the pill.” In today’s world it is imperative to break the bounds of traditional market research and understand the role of social media in the patient journey through unbiased, unfiltered patient conversation.
- Our Technology and Telecom solutions help brands make faster and smarter business decisions, spot tech trends early on and satisfy customers in a highly competitive market.