Learn What Makes Your Customers ‘Tick’
Today’s most successful global marketers harbor a deep, sophisticated understanding about what makes their customers ‘tick.’ While the socialsphere makes it theoretically possible to know infinitely more about your customer segments, the challenge is to tame the ‘Big Data’ beast to pinpoint meaningful, fresh, segment-specific consumer insights. My BuzzMetrics (MBM) is a highly scalable, web-based social insights platform designed for Fortune 1000 marketers and their agencies to organize, segment and analyze clean, trusted, industry-specific global insights in real time.
Market Smarter in a Social World
Your Global Markets
As a global marketer, you want to establish consistency in how data is sourced and analyzed whether you’re in Boston or Beijing. No matter when or where social conversations take place – including global and local social networks such Facebook, Twitter, Ameblo and Weibo – MBM analyzes data from over 30 markets in 15 languages, applying the same Nielsen Measurement Science approach.
Discover consumer insights in the right business context that are relevant to your specific industry (e.g., measuring the impact of a new baby food product launch, identifying the key drivers of wireless subscriber loyalty) with thousands of pre-built ‘Topics’ across Consumer Packaged Goods, Financial Services, Healthcare, Technology and other sectors. In addition, our expert industry-specific analysts can support your most sophisticated research priorities.
Are ‘Soccer Moms’ still ‘Soccer Moms’ in the Facebook era? Your existing ‘offline’ segments matter more than ever. Yet, if you’re still listening generically to social conversations (e.g., ‘yogurt’), you are missing the bigger opportunity to identify, understand and engage just the right consumer segments online for your brand or product (e.g., Hispanic moms who feed yogurt to their toddlers).
Your Trusted Source for Clean Data and Robust Analytics
No matter how sophisticated the text-mining and Natural Language Processing technology is – and MBM leads the pack – the resulting analysis is invalid and inaccurate unless you can be sure of the underlying data cleansing process. MBM applies Nielsen’s proven de-duplication and anti-spam processes to deliver unparalleled data hygiene.