Are Bots Putting Your Credibility at Risk?
Leading Fortune 1000 companies have recognized the potential for social media data to be a critical component of their broader Business Intelligence (BI), analytics and reporting initiatives. According to P&G CEO Bob MacDonald, “It’s the data sources that help create the brand and keep it dynamic. So those data sources are incredibly important.”
At the same time, executives recognize the importance and challenge of obtaining clean, trusted data. According to McKinsey, 46% of C-level respondents indicate that ‘Lack of Quality Data’ is the most significant challenge faced in meeting digital business priorities. The uncomfortable reality is that raw social media data is far from pristine. For example, automated ‘bots’ now account for a double-digit percentage of all social media messages. Duplicated messages and spam are putting your credibility at-risk.
To extract maximum value from your BI, analytics and reporting investments, you need unparalleled data hygiene. NM Incite applies Nielsen’s proven de-duplication and anti-spam processes to social media data from over 30 global markets in 15 languages, and delivers it to your systems using a secure Application Program Interface (API). With data delivered in XML and JSON formats, you can integrate feeds by topic, geography and segment. With the ability to develop with XML-enabled languages, you can integrate our data with your internal or external sources.
NM Incite technology supports the most sophisticated and demanding data needs. We process tens of thousands of API calls daily for our global clients, providing secure, seamless integration of clean, enhanced social data into their applications, dashboards or reporting engines.