TV Gets Social
Today’s consumers are no longer watching TV in a vacuum. With the proliferation of tablets and mobile devices, tablet and smartphone owners who watch TV are using their devices at the same time.
Simultaneous usage is making TV more social and communal than ever before, allowing viewers to engage with other fans and broadcast their opinions about programming. Leading networks, brands, advertisers and agencies are realizing that they need a comprehensive solution that allows them to capture, measure and analyze clean social TV data to develop real-time, deep consumer insights that will…
- guide the enhancement of programming through better, immediate understanding of audience sentiment around characters and plots
- enable informed in-flight adjustments to live programming and advertising decisions
- provide the information needed to demonstrate the full value of programming to advertisers
- allow them to actively identify and engage with audiences and top influencers before, during and after live TV show airings
SocialGuide is a comprehensive, real-time social TV capture service covering programming across 232 U.S. TV channels in English and Spanish, and over 30,000 programs. Built for linear TV, SocialGuide’s intelligent analytics and engagement platform provides insight on the social impact of TV, enabling networks to engage with the social fan base in real time. SocialGuide, together with NM Incite and Nielsen, bring to bear unique capabilities in the Social TV space, including the ability to capture and analyze accurate, real-time social TV data, the ability to develop deep consumer insights from social media data, and the ability to measure TV viewer engagement and simultaneous usage habits.
The recently-announced Nielsen Twitter TV Rating will build on top of SocialGuide’s Twitter audience engagement analytics platform, and will be released for the 2013 Fall TV season. Read the press release for more information.
To learn more about the SocialGuide Intelligence platform or to request a demo, visit SocialGuide’s website.