Women tweet about Valentine’s Day almost twice as frequently as men, according to NM Incite, and are more positive about the holiday. An analysis of over 70,000 pre-Valentine’s Day tweets revealed that almost one-tenth of men’s tweets about Valentine’s Day are positive, compared to one-fifth of women’s. Conversely, women discuss Valentine’s Day negatively in only 11 percent of tweets, whereas men are negative more than one-fifth of the time.
Among both genders, the most commonly-discussed Valentine’s Day topic is not having a date with 36 percent for women and 25 percent for men. Interestingly, women are more likely to discuss buying a gift for their significant other; while men are more likely to share their dislike for the holiday.
Gender is based on an algorithm that takes the author’s name and maps it to a database of whether the name is traditionally male or female. Sources include public posts on Twitter only.